New goals
£267.95
Stonehaven Youth FC
19 families
In just a short time, our families raised over £200 through everyday shopping — simple, sustainable and completely free.
Pilot stories
Real clubs. Real funding.
Over a three-month trial, Clann was piloted with local clubs to understand how families would use it in real life — and whether everyday spending could create meaningful club funding.
Pilot results
The numbers so far.
Results from a three-month pilot with local grassroots clubs.
£53,000+
Tracked through Clann
£900+
Raised for clubs
52
Active families
3
Teams across 3 clubs
94.2%
Repeat usage rate
Pilot data collected over 12 weeks from participating local clubs and families during 2026.
Featured clubs
Meet the pilot clubs.
Kit & equipment
£413.69
Aberdeen youth football club
15 families
One of our Aberdeen pilot clubs — 15 families, 343 shops and 100% repeat usage in 12 weeks.
New kits
£227
Portlethen Girls FC
18 families
Clann was fantastic and very user-friendly — the club earned money without having to fundraise.
What did families think?
Built around real family use.
Easy to use
Families could fit Clann into their normal weekly shopping routine.
No additional cost
Families supported their club without spending more than they planned.
Shopping habits unchanged
Families continued shopping with brands they already used.
Happy to support the club
Everyday spending became a simple way to help.
Member rewards
Additional rewards and savings gave families another reason to stay active.
100%
Would trial again
90%+
Would recommend
94.2%
Repeat usage rate
Family feedback gathered during the pilot programme.
Funding potential
What could your club raise?
Funding scales with the number of active families taking part.
52 active families
Pilot-scale club
Funding grows with participation
100 active families
Mid-size club
More active families means more funding potential
200 active families
Larger club
Everyday spending can create meaningful annual support
Estimated projections will be published as more pilot data becomes available.
Stories
Could your club be next?
Join clubs turning everyday spending into sustainable funding.